The Basics
BajuGali is an on-ground (BTL) marketing company. We execute BTL activations, premise branding, transit advertising and hyperlocal distribution across residential societies, offices, retail spaces and streets, at scale, on ground.
BTL (Below The Line) marketing refers to direct, targeted and experience-driven marketing activities that engage consumers at a physical or hyperlocal level, such as events, retail branding, society campaigns, kiosks and sampling. Read more in What Is BTL Marketing in 2026?
Brands that already know what kind of BTL they want to run and need a dependable partner to execute it across real-world environments, from focused activations to large-scale, multi-location rollouts.
Our focus is execution. Brands typically approach us with a clear on-ground requirement, such as an activation format, a branding need or a rollout brief. We also support activation-level creative inputs where required, focused on formats, engagement mechanics and on-ground feasibility, so execution works as intended.
8+ years of continuous growth, nationwide coverage across 83+ cities, 32+ specialists in the team and 190+ successful brand collaborations. See About Us.
Yes. BajuGali is part of BrandCrest Holdings, our parent company, which also manages hiring for BajuGali.
What We Execute
Five: Activations, Premise Branding, Transit Advertising, Hyperlocal Distribution and Production & Fabrication. They are structured around how on-ground marketing actually operates: by format, location and execution need.
RWA activations, mall and retail activations, corporate park activations, store launch activations, market and street activations, and sampling activations. Brands use them for launch-led engagement, quality lead generation, sampling and product trials, and local market penetration.
Brand visibility inside defined physical premises where people live, work or move daily: residential societies (lift posters, lobby branding and common areas), offices and corporate campuses, retail and commercial premises, and educational campuses and institutions.
Auto hood branding, auto sticker branding, canter branding and mobile branding units. They are deployed with route logic, visibility angles and movement patterns in mind, for consistent exposure rather than one-time impressions.
Street-level and doorstep formats for deep, localized reach within defined neighborhoods and residential catchments: look walkers, no-parking boards, neighborhood-level outreach, leaflet distribution and newspaper inserts.
Yes. We build store boards and retail signage, in-store fixtures, activation kiosks and stalls, pop-up and temporary structures, POSM (standees, cut-outs, danglers, backdrops and more) and custom on-ground builds, made for durability, transportability and repeated deployment.
How Execution Happens
In four steps: you share your format, cities, timelines and on-ground objective; we map deployment points based on feasibility, dwell time and execution logic; we deploy on ground, with manpower, materials, logistics and execution managed end to end; and you get clear post-execution visibility on coverage, performance and outcomes.
Inside real, high-dwell environments where consumers live, work, shop and move: residential societies (RWAs), IT parks and corporate campuses, shopping malls, co-working spaces, markets and high streets, campuses, and daily commute routes.
Yes. Brands engage us for everything from single-format execution to multi-service deployments and multi-location rollouts, with scaled execution across cities or regions, central coordination and local control.
We do. Our activations are planned around permissions, movement patterns, dwell time and on-ground feasibility, and from planning to deployment and reporting, our team manages manpower, materials and coordination on ground.
D2C and consumer apps, FMCG and CPG brands, retail and QSR chains, EdTech, FinTech and BFSI, real estate, healthcare and wellness, and travel and hospitality. On-ground execution is shaped less by category and more by where the brand meets the consumer. See Industries.
Proof, Leads & Reporting
Every site we execute is captured with geo-tagged, time-stamped photos, with AI-assisted checks on every photo, and the Client Dashboard shows live status and proof, site by site.
One login where you plan, launch and follow every campaign you run with us: plan media, activations and branding, and see live status and proof, site by site. No more chasing updates over email. See Our Technology.
With our Lead Collection App, which captures leads at activations and events, even on a weak network. Leads are verified as they are captured and AI weeds out duplicate and junk leads, so you get clean leads from every activation, the same day.
Every campaign, vendor and site we run lives on the ERP we built in-house. It has been in live use for 6+ years, with 2k+ campaigns planned and executed and 2k+ vendors registered on it. More than 100 AI agents and skills work across our business, and everything that reaches you is checked by an expert at least once.
Planning a Campaign
It depends on the formats, locations, timelines and scale of your campaign. Share your requirement and we will help you quickly evaluate formats, locations, timelines and feasibility, so you can move forward without delays.
Tell us what you want to execute, where you want to deploy, and when: your format, cities, timelines and on-ground objective. You'll hear back with a clear activation plan.
Yes. If you have a requirement but aren't sure which service category it falls under, our team can help map it quickly.
Share your details on our contact page, email [email protected] or call +91 79750 41661 (Monday to Friday, 10:00am to 06:00pm). Our office is in JP Nagar 4th Phase, Dollar Layout, Bengaluru 560078.
Plan Your On-Ground Activation
Tell us what you want to execute, where you want to deploy, and when. You’ll hear back with a clear activation plan.