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Real Engagement. Real People. Real Places.

India’s specialist BTL agency driving hyperlocal activations, retail branding, and on-ground consumer engagement where it matters most.

BajuGali is India’s specialist Below-The-Line (BTL) agency, focused on driving brand visibility and engagement through hyperlocal, on-ground activations.

We help brands connect directly with their audiences where they live, work, shop, and interact — through residential societies, malls, IT parks, co-working spaces, retail outlets, and other high-impact, non-traditional mediums.

Our expertise lies in creating meaningful, local touchpoints through essential visibility formats that ensure your brand stays present in people’s everyday environments.

  • Innovation Meets Execution: We don’t follow one-size-fits-all solutions. Every activation is born from bold, original thinking and brought to life with flawless on-ground execution — designed to disrupt attention and drive meaningful engagement.
  • Tech-Enabled Precision: Our proprietary tools, including Osmosis™ for verified lead capture and real-time dashboards for reporting, ensure campaigns are data-backed, transparent, and operationally efficient from start to finish.
  • Nationwide Network: With a strong presence across both metro cities and tier-2/3 markets, we offer unmatched access to diverse audience segments. Our deep-rooted network enables consistent delivery and scalability across regions.
  • Built on Trust: We prioritize lasting partnerships. Through integrity, responsiveness, and performance-driven results, we’ve earned the trust of leading brands and startups alike — and continue to scale with them.
  • Our Promise: At BajuGali, we stand at the intersection of creative strategy and flawless delivery — making brand visibility not just a tactic, but a business advantage.

Join us at BajuGali, where we stands at the intersection of creative strategy and flawless delivery — making brand visibility more than a moment, but a movement.

  Plan Your Next Activation
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You need activations that perform —
we deliver precision-built brand experiences.

From launches to engagements, our campaigns are built to spark connection and drive action on-ground.

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You want innovation that isn’t just talk —
we lead with ideas that move people.

We blend creativity and strategy to craft moments that make your brand unforgettable.

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You’re working on tight timelines —
we execute with speed, scale, and accuracy.

With in-house production and pan-India presence, your campaigns hit the ground running.

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You expect more than just visibility —
we bring tech, tools, and traceability.

Our proprietary Osmosis™ tool ensures verified activation leads with real-time campaign intelligence.

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You need a partner, not just a vendor —
we bring deep networks and on-ground know-how.

Backed by years of executional expertise and local access, we make even the most complex activations seamless.

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You are chasing real outcomes —
we focus on ROI, not just noise.

Every campaign we execute is optimized for impact, built to inspire, and designed to deliver.

Ready to Activate with Innovation? Let’s turn bold ideas into real world impact.

A Journey of Growth, led by Vision and Integrity

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Cities Nationwide Coverage

32

Dedicated Professionals On Board

157

Successful Brand Collaborations

7

Years of Continuous Growth & Counting

Explore our brand activations solutions designed to elevate your brand and drive meaning engagement.

Discover how we help brands stand out, connect, and grow through impactful on-ground strategies.
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  • Innovative Brand Experiences
  • Comprehensive Store Launches
  • Activation & Experiential Marketing
  • Tactical Media Planning for BTL
  • Community-Centric Brand Touchpoints
  • BTL Strategy & On-Ground Execution
  • In-House Printing & Production Support

Our Services: Activations That Go Beyond Visibility

We deliver BTL solutions that place your brand in the heart of everyday spaces — where people live, work, shop, and interact.
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Residential & Community Activations (RWA)

Engage with households through targeted residential campaigns in gated communities, RWAs, and societies.

  • Customer Engagement
  • Sampling Drives
  • Lift & Common Area Branding

Retail Activations & In-Store Visibility

Strengthen your retail presence through in-store activation and branding solution, that influence consumer decisions at the shelf.

  • Dangler & Wobblers
  • Kiosk Activations & Sampling
  • Standees & Checkout Branding

Mall Activations

Leverage high-footfall areas inside malls to create engagement moments through kiosks, sampling, and micro-activations.

  • Sampling Kiosks
  • Interactive Booths
  • Experiential Zones

IT Parks & Co-Working Spaces

Reach decision-makers and young professionals through activations and common area branding where they work.

  • Lobby Activations
  • Lift Standees & Common Area Branding
  • Samplings

Hyperlocal Penetrative Media

Tap into unconventional, high-frequency formats to enhance street-level and neighborhood engagement.

  • Lookwalkers & Leaflet Distribution
  • No Parking Boards
  • Newspaper Inserts

Sampling & Direct Consumer Engagement

Put your product directly in the consumer’s hands through strategic sampling initiatives.

  • Door to Door Sampling
  • Retail & In-store Tie-ups
  • Event Led Distribution

In-House Printing & Production

End-to-end production to ensure your activation materials are of high quality, timely, and cost-efficient.

  • Store Visual Merchandising
  • Collateral Design Support
  • BTL Collateral Printing

BajuGali's Top Picks: Must-Read Advertising Articles

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Have questions? Contact us now and let’s make your project a reality.

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Bengaluru

JP Nagar, 4th Phase, Dollar Layout, Bangalore, 560078

+91 79750 41661